REBRANDING, BROCHURE DESIGN, AND SIGNAGE
Objective: Rebrand private K-12 school of 50 years, including school emblem and print collateral, to stay relevant and reflect its high standards of academia.
Client: Covenant Life School
Objective: Design lead to rebrand and redesign website of large scale church organization with international reach. Three main priorities included 1) creating a homepage experience that is relevant and tailored to first time guests, 2) streamlining information about events and departments that allow members to stay connected and aware of updates, and 3) restructuring a 40 year bank of archived resources to be accessible and customized to wide variety of users.
Application: Collaborated with team of communication specialists on entirely new navigational structure and solutions based on user priorities and statistical data mapping user patterns. Partnered with front-end and back-end developers on site construction and day to day upkeep. Established branding strategy and strengthened brand presence on other web contexts, including various social networking sites and email services.
Client: Covenant Life Church
